SPECIAL CATEGORIES (No Submissions Required) APPIES 2024 Rising Star Presenter of the Year (Below 30) Professor Harmandar Singh Goh Shu Fen Adam Wee Abdullah Santharuban T. Sundaram Vishnu Devarajan Jamshed Wadia ALL JUDGES TO BE CONFIRMED Datuk Lai Shu Wei Abdul Sani Abdul Murad Hassan Alsagoff Linda Hassan Amy Gan Andrew Yeoh Chan May Ling Danny Hoh Emily Chong Fernie Jasmine Abdul Ghani Lau Yin May Lee Lim Meng Mark Tan Melati Abdul Hai Noreen Sabrina Mohd Noor Saki Goh Shanti Jusnita Johari Shazlina Suffian Siti Hajar Rizlan Tiffany Tang Zalman Aefendy Zainal AbidinABOUT THE APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 20 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024Finalist Announcement
5th July 2024APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)APPIES Awards Night
16th August 2024WHO CAN PARTICIPATE
✓ Creative Brand/ Communications Agencies
✓ Media Specialists/ Consultancies and Media Owners
✓ Digital Companies
✓ Marketing/ Brand & Consumer Services organisations
JUDGING CRITERIA
Challenge (10%)
✓ Business Objective of the Campaign
✓ Clear marketing goals defined in context of business challenge
✓ Difficulty of task in context of market challenges
(Consider: competition / product / price/ market size)Thinking (30%)
✓ What Is The Big Idea or The Campaign Concept?✓ Sharp distillation of insights
✓ Core idea is relevant and distinctive
Execution (30%)
✓ How is it effectively carried out?
✓ Synergistic implementation of idea across relevant touch points
Results (30%)
✓ Results shared can be attributed to the marketing tactics deployed
✓ Results in reference to market context
(e.g. market size, market category, market share)✓ What is the return on investment?
Directly impact on sales, market share or conversions? (or do they reflect media activity?)✓ Consider the results metrics.
Are they:
Direct sales/market share impact?
Survey metrics of purchase preference?
Media and frequency metrics?
Activity metrics (social media likes, comments, engagement)?
CATEGORIES
Campaigns that deploy postal services to stand out from the digital clutter and drive breakthrough impact. Innovative direct mail collaborations that go beyond the conventional use of post.
APPIES 2024 Trailblazing Presenter of the Year (Above 30)
APPIES 2024 Media Agency of the Year
APPIES 2024 Advertising Agency of the Year
APPIES 2024 Digital Agency of the Year
APPIES 2024 Marketer of the YearAPPIES LEADERS
President- APPIES Malaysia
Adviser - APPIES Malaysia
Principal – R3 AsiaPacific
Advisor – APPIES Malaysia
Advisor – APPIES Malaysia
Chief Executive Officer Etika Holdings
CEO – APPIES Malaysia KEYNOTE SPEAKER
Vice Chair of Digital (Asia)
EDELMANAPPIES JUDGES
Chief Marketing Officer and Sales Officer
Sime Darby Property Berhad
Group Chief Marketing Officer
RHB Bank Berhad
Regional Head of Marketing
GRAB Malaysia
Group CMO Singapore, Malaysia & Cambodia
Domino’s Pizza
VP, Marketing
Etika Holdings Sdn Bhd
Head of Marketing
TIME dotCom Berhad
Head of Brand and Marketing Services
CelcomDigi
GM – Marketing & Customer Growth (Sustainability)
Watsons Malaysia
CMO, Pizza Hut Malaysia
QSR Brands (M) Holdings Bhd
Head, Group Strategic Communications & Marketing
Axiata Group Berhad
Group CMO & Customer Experience Officer
Malaysia Aviation Group (Malaysia Airlines)
General Manager
Chanel Fragrance & Beauty
Deputy GM, Marketing Manager
IPC Shopping Centre
VP & CMO –
McDonald’s Malaysia
Gerbang Alaf Restaurants Sdn Bhd
Head, Group Corporate Communications & Branding
edotco Group Sdn Bhd
Senior GM Marketing, Consumer Care
Wipro Unza Malaysia Sdn Bhd
Chief Commercial Officer,
Consumer Strategy and Business
(previously CMO)
Telekom Malaysia Berhad
EVP & Head, Group Corporate Marketing and Brand
Maybank Berhad
Chief Marketing Officer
Syarikat Takaful Malaysia Keluarga Berhad
Marketing Director – Nutrition, OTC – M’sia & S’pore, Vietnam
RB (Health) Malaysia Sdn Bhd
Chief Marketing and Communications Officer
Hong Leong Bank BerhadPamela Chia
Marketing Head
Grab Malaysia
BRANDS & BUSINESS
Best in FMCG - F&B
Campaigns about beverages, ie. beers, wines, soft drinks, water, packaged foods, confectionery, snacks and others, etc.
Best in Fast Dining
Campaigns about fast-food brands, casual dining, quick service restaurants, etc.
Best in Non-Food FMCG
Campaigns about telco products, apps, electronics, homecare, paints, toiletries, beauty, personal care, etc.
Best in Festive
Campaigns about religious/cultural festivals and landmark events like Merdeka/National Day, Valentine’s, etc.
Best in B2B
Campaigns about B2B brands that advertise products and services from one business or organization to another, across any media.
Best in Financial Services
Campaigns about Financial Services brands, includes businesses like banks, insurance, E-Wallet, crypto, etc.
Best in Travel & Hospitality
Campaigns about travel, airlines, hotels, tourism, retail, fairs, events, etc.
Best in Education & Training
Campaigns about educational institutions, training providers and online courses.
Best in Automotive & Transport
Campaigns about motoring brands, includes transport brands like courier, shipping, cargo, rail, etc.
Best in Healthcare
Campaigns about hospitals, medical tourism, healthcare, dental care, OTC medicine, pharmaceuticals, wellness, etc.
PLATFORMS & PURPOSE
Best in Govt/NGO
Campaigns about the government’s nation building initiatives - health, road safety, anti-drug, etc., and organisations that do social good to uplift society and humanity, etc.
Best in Sustainability
Campaigns that promote DEI, ESG, Sustainability, CSR, etc., to ensure the planet’s well being.
Best in Digital
Campaigns that deploy, social, search, contextual, native, web, email, podcasts, EDMs, gaming, e-sports, mobile, etc., to build their brand.
Best in Social
Campaigns that deploy social sharing platforms like FB, LinkedIn, IG, WhatsApp, Pinterest, etc.
Best in Tech
Campaigns that deploy Advertising/Marketing/Media/Consumer technology and market analytics for brand performance. Includes programmatic, data, apps, cloud systems, IoT, AI, VR, AR, DOOH, etc.
Best in Customer Experience
Campaigns that deploy CX/UX, Activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing and design, and customer engagement to deliver the best consumer experience.
Best in E-Commerce
Campaigns by online retailers that sell products and services for B2B, B2C, O2O, etc. Includes related products like e-hailing, e-deliveries, e-wallets, e-travel, promotions, co-branding and partnerships, etc.
Best in AI
Campaigns that specifically deploy Artificial Intelligence technology in their marketing strategies to showcase innovative marketing
Best in OOH/DOOH
Campaigns deploying billboards, transit, signages, ambient, etc.
Best in Innovation
Campaigns that deploy a game-changing approach to marketing, technology, platforms, data and experience in a way that elevates the benchmark of marketing excellence.
Best in Admail Impact
Fiona Liao
Group Chief Marketing, Communications & Sustainability Officer
POS Malaysia