STAGE YOUR BEST

 
 

ABOUT THE APPIES

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 20 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

Finalist Announcement
5th July 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

APPIES Awards Night
16th August 2024

WHO CAN PARTICIPATE

✓ Creative Brand/ Communications Agencies

✓ Media Specialists/ Consultancies and Media Owners

✓ Digital Companies

✓ Marketing/ Brand & Consumer Services organisations

JUDGING CRITERIA

Challenge (10%)

✓ Business Objective of the Campaign

✓ Clear marketing goals defined in context of business challenge

✓ Difficulty of task in context of market challenges
(Consider: competition / product / price/ market size)

Thinking (30%)
✓ What Is The Big Idea or The Campaign Concept?

✓ Sharp distillation of insights

✓ Core idea is relevant and distinctive

Execution (30%)

✓ How is it effectively carried out?

✓ Synergistic implementation of idea across relevant touch points

Results (30%)

✓ Results shared can be attributed to the marketing tactics deployed

✓ Results in reference to market context
(e.g. market size, market category, market share)

✓ What is the return on investment?
Directly impact on sales, market share or conversions? (or do they reflect media activity?)

✓ Consider the results metrics.
Are they:

  • Direct sales/market share impact?

  • Survey metrics of purchase preference?

  • Media and frequency metrics? 

  • Activity metrics (social media likes, comments, engagement)?

CATEGORIES

BRANDS & BUSINESS  
 
Best in FMCG - F&B 
Campaigns about beverages, ie. beers, wines, soft drinks, water, packaged foods,  confectionery, snacks and others, etc.
 
Best in Fast Dining 
Campaigns about fast-food brands, casual dining, quick service restaurants, etc. 
 
Best in Non-Food FMCG 
Campaigns about telco products, apps, electronics, homecare, paints, toiletries, beauty, personal care, etc. 
 
Best in Festive 
Campaigns about religious/cultural festivals and landmark events like Merdeka/National Day, Valentine’s, etc.
 
Best in B2B 
Campaigns about B2B brands that advertise products and services from one business or organization to another, across any media. 
 
Best in Financial Services 
Campaigns about Financial Services brands, includes businesses like banks, insurance, E-Wallet, crypto, etc. 
 
Best in Travel & Hospitality 
Campaigns about travel, airlines, hotels, tourism, retail, fairs, events, etc.
 
Best in Education & Training 
Campaigns about educational institutions, training providers and online courses.
 
Best in Automotive & Transport 
Campaigns about motoring brands, includes transport brands like courier, shipping, cargo, rail, etc. 
 
Best in Healthcare 
Campaigns about hospitals, medical tourism, healthcare, dental care, OTC medicine, pharmaceuticals, wellness, etc. 
PLATFORMS & PURPOSE 
Best in Govt/NGO
Campaigns about the government’s nation building initiatives - health, road safety, anti-drug, etc., and organisations that do social good to uplift society and humanity, etc. 
Best in Sustainability 
Campaigns that promote DEI, ESG, Sustainability, CSR, etc., to ensure the planet’s well being. 
 
Best in Digital 
Campaigns that deploy, social, search, contextual, native, web, email, podcasts, EDMs, gaming, e-sports, mobile, etc., to build their brand.
 
Best in Social 
Campaigns that deploy social sharing platforms like FB, LinkedIn, IG, WhatsApp, Pinterest, etc. 
 
Best in Tech
Campaigns that deploy Advertising/Marketing/Media/Consumer technology and market analytics for brand performance. Includes programmatic, data, apps, cloud systems, IoT, AI, VR, AR, DOOH, etc.
 
Best in Customer Experience 
Campaigns that deploy CX/UX, Activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing and design, and customer engagement to deliver the best consumer experience.
 
Best in E-Commerce 
Campaigns by online retailers that sell products and services for B2B, B2C, O2O, etc. Includes related products like e-hailing, e-deliveries, e-wallets, e-travel, promotions, co-branding and partnerships, etc.
 
Best in AI 
Campaigns that specifically deploy Artificial Intelligence technology in their marketing strategies to showcase innovative marketing
 
Best in OOH/DOOH 
Campaigns deploying billboards, transit, signages, ambient, etc. 
 
Best in Innovation 
Campaigns that deploy a game-changing approach to marketing, technology, platforms, data and experience in a way that elevates the benchmark of marketing excellence.

Best in Admail Impact
Campaigns that deploy postal services to stand out from the digital clutter and drive breakthrough impact. Innovative direct mail collaborations that go beyond the conventional use of post.

SPECIAL CATEGORIES (No Submissions Required)

APPIES 2024 Rising Star Presenter of the Year (Below 30)
APPIES 2024 Trailblazing Presenter of the Year (Above 30)
APPIES 2024 Media Agency of the Year
APPIES 2024 Advertising Agency of the Year
APPIES 2024 Digital Agency of the Year
APPIES 2024 Marketer of the Year

APPIES LEADERS

Professor Harmandar Singh
President- APPIES Malaysia

Goh Shu Fen
Adviser - APPIES Malaysia
Principal – R3 AsiaPacific

Adam Wee Abdullah
Advisor – APPIES Malaysia

Santharuban T. Sundaram
Advisor – APPIES Malaysia
Chief Executive Officer Etika Holdings

Vishnu Devarajan
CEO – APPIES Malaysia

KEYNOTE SPEAKER

Jamshed Wadia
Vice Chair of Digital (Asia)

EDELMAN

APPIES JUDGES

ALL JUDGES TO BE CONFIRMED

Datuk Lai Shu Wei
Chief Marketing Officer and Sales Officer
Sime Darby Property Berhad

Abdul Sani Abdul Murad
Group Chief Marketing Officer
RHB Bank Berhad

Hassan Alsagoff
Regional Head of Marketing
GRAB Malaysia

Linda Hassan
Group CMO Singapore, Malaysia & Cambodia
Domino’s Pizza

Amy Gan
VP, Marketing
Etika Holdings Sdn Bhd

Andrew Yeoh
Head of Marketing
TIME dotCom Berhad

Chan May Ling
Head of Brand and Marketing Services
CelcomDigi

Danny Hoh
GM – Marketing & Customer Growth (Sustainability)
Watsons Malaysia

Emily Chong
CMO, Pizza Hut Malaysia
QSR Brands (M) Holdings Bhd

Fernie Jasmine Abdul Ghani
Head, Group Strategic Communications & Marketing
Axiata Group Berhad

Lau Yin May
Group CMO & Customer Experience Officer
Malaysia Aviation Group (Malaysia Airlines)

Lee Lim Meng
General Manager

Chanel Fragrance & Beauty

Mark Tan
Deputy GM, Marketing Manager
IPC Shopping Centre

Melati Abdul Hai
VP & CMO –
McDonald’s Malaysia
Gerbang Alaf Restaurants Sdn Bhd

Noreen Sabrina Mohd Noor
Head, Group Corporate Communications & Branding
edotco Group Sdn Bhd

Saki Goh
Senior GM Marketing, Consumer Care
Wipro Unza Malaysia Sdn Bhd

Shanti Jusnita Johari
Chief Commercial Officer,
Consumer Strategy and Business
(previously CMO)
Telekom Malaysia Berhad

Shazlina Suffian
EVP & Head, Group Corporate Marketing and Brand
Maybank Berhad

Siti Hajar Rizlan
Chief Marketing Officer
Syarikat Takaful Malaysia Keluarga Berhad

Tiffany Tang
Marketing Director – Nutrition, OTC – M’sia & S’pore, Vietnam
RB (Health) Malaysia Sdn Bhd

Zalman Aefendy Zainal Abidin
Chief Marketing and Communications Officer
Hong Leong Bank Berhad

Pamela Chia
Marketing Head
Grab Malaysia

Fiona Liao
Group Chief Marketing, Communications & Sustainability Officer
POS Malaysia

SUPPORTERS

ORGANISER

PARTNER

SPONSOR

CREATIVE PARTNER

OOH PARTNER

PARTNER

AWARDS SECRETARIAT

Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail, 60000
Kuala Lumpur, Malaysia

+603-7726 2588
+6012-327 0125

vishnu@adoimagazine.com