The APPIES 2012 Feedback
For me, the APPIES is all about connections – not only to the campaigns that speak to you but also meeting up with peers from across the region. I loved seeing all the liquid and linked ideas that were presented over the two days and it was eye opening to see how multiple platforms were used effectively.
The APPIES keep me on the ball. In just 2 days I can experience a comprehensive immersion in current marketing thinking around the region. Young marketing and brand managers can also experience the above which will eventually raise standards in Singapore. It's an education. The pleasure of meeting people. A perfect opportunity to chat to old friends and meet new acquaintances over coffee or the lunches.