See The Story Behind Asia's Most Successful Brands.
Mr. René De MonchyChairperson of the APPIES 2014
It’s time to unlearn every marketing principle, it’s time to rewrite every rule in the book, it’s time for the APPIES 2014!
We work in a rapidly changing and evolving industry; just think about how your marketing plans looked only 5 years ago versus today…radically different in some cases. Therefore this year we have highlighted that often Marketers need to unlearn the past and relearn the principles of marketing for the future.
The APPIES is all about learning and seeing some of the best Marketing strategies from around the region. The unique format of the APPIES allows delegates the change to see up to 80 case studies from around the Asia Pacific region over 2 days. The case studies are presented live to a panel of top marketers. The judging panel and the audience have opportunities to fire questions at the presenters making this a very dynamic format for both the audience and the presenters.
Join us this year at the APPIES Centre of innovation, knowledge and learning for Asia’s best brands.