See The Story Behind Asia's Most Successful Brands.
Mr. Alvin NeoChairperson of the APPIES 2015
"The APPIES are about recognizing and learning from among the best marketing programs across the Asia Pacific. Its unique 4-6-20 format allows delegates to witness judging live and ask questions about the thinking, ideas and execution behind top-notch campaigns over 2 days."
The marketing landscape is changing and undergoing disruption at an accelerating rate. Our consumers are evolving and ways to reach them are proliferating, particularly with the advent of digital and mobile. It is certainly imperative for modern marketers to have both mastery of the fundamentals AND the ability to keep abreast of the latest thinking, media and tools at our disposal. With even 4-5 years now considered an eternity in many cases, continued success requires regular updating of one's marketing "iOS"
The APPIES is unique among marketing award shows globally, in that it is designed to concurrently provide a platform for participants to gain an in-depth view of what lies
behind leading campaigns from across the region. The 4-6-20 format involves presentation to a panel of top marketers in the presence of a live audience, and both judges and delegates have opportunities to fire questions at the presenters. This makes for excitement, energy and lots of good insights to benefit from.
Those privileged to attend are assured to leave this event with expanded horizons, inspired ideas and updated thinking ... leaving you wanting more and ready for what lies ahead.